Automakers are committing to long-terms strategies oriented toward electric vehicle development. However, it seems that even companies outside the automotive sector are looking to crack this market. The inventor of the bagless vacuum cleaner, James Dyson, has now disclosed his intention to participate in the growing electric vehicle trend with a car manufactured by his company, Dyson.
The British billionaire says he has had his sights on the auto industry since 1998 when he presented cyclonic technology used in vacuum cleaners as a way to manage diesel emissions. The idea was rejected but Dyson kept true to his ambitions and has now presented an investment plan of £2 billion (US$2.68 billion) to develop battery technology and a prototype of the vehicle, plus £500,000 (US$670,000) for all associated costs. According to Bloomberg, the US$2.68 billion Dyson will invest will surpass Tesla’s R&D investment for the past five years of US$2.52 billion.
“Battery technology is very important to Dyson, electric motors are very important to Dyson, environmental control is very important to us,” Dyson announced at his shop in London. “I have been developing these technologies consistently because I could see that one day we could do a car.” The inventor also expressed that a team of 400 people have already been working on the project for more than two years in Malmesbury, England, and that he expects the car to be ready by 2020.
At the moment, there is no design or chassis for the prototype but Dyson expects it will be something completely different to what is currently in the market. “There’s no point doing something that looks like everyone else’s,” he said. “It is not a sports car and not a very cheap car.”