Even the most power-driven manufacturers are now embracing the electric wave. BMW’s Chairman of the Board of Management, Harald Krüger, issued a statement yesterday regarding the future of the brand and its vision for electromobility. As part of its corporate strategy NUMBER ONE > NEXT, the company expects to deliver 100,000 electrified vehicles by the end of the year, which would add up to a total of 200,000 electrified BMW vehicles circulating on the streets around the world. Furthermore, Krüger announced that the company plans to increase the share of electrified vehicles in its portfolio, including the Rolls-Royce and BMW M brands.
“Let me make one thing very clear: In e-mobility, the BMW Group will also be the leading provider in the premium segment. By 2025, we will offer 25 electrified vehicles – 12 will be fully-electric,” said Krüger in his statement. The company expects to unveil its electric MINI concept at the Frankfurt Auto Show and expects to release a battery electric X3 by 2020. “At this year’s IAA, we will unveil another significant milestone in our roadmap for e-mobility. It is a vision of how we imagine a four-door, fully-electric vehicle between the i3 and i8. It is a vision we want to realize in the foreseeable future.”
BMW is not alone in looking for a electrically powered future. Jaguar Land Rover also issued a statement saying that by 2020 all its cars would be available in a full electric, plug-in hybrid or mild-hybrid version. The company has already unveiled its electric I-Pace SUV, which is expected to be available in 2018. According to Jaguar Land Rover’s CEO, Ralf Speth, the company has already received 25,000 orders for this model. The company also showcased an electrified version of its flagship model E-type at Tata Motors’ Tech Fest in London. “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice,” said Speth.
The information used in this article was sourced from Automotive News, BMW and Jaguar Land Rover.