The three-pointed star brand, Mercedes-Benz, has decided to expand its comfort zone with its new product, the X-Class pickup. The pickup will bring together the best of both worlds, the classic toughness and versatility of a pickup truck and Mercedes’ classic elegance, driving dynamics and safety.
For Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars the new pickup truck will be a milestone for Mercedes. “With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio. Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.”
The pickup truck will position the German-car maker as the first premium OEM to dabble in the mid-size pickup terrain. The manufacture of the unit will also expand Mercedes product range to a fourth model series.
Daimler AG will not spare expenses for the development of the truck. In a company statement, Daimler AG pointed out that will make investments in Euros of up to nine figures, so ensure the model is ready by the late 2017, the expected time of market launch.
Mercedes’ pickup truck is intended to become a key player in the consumer’s trends change, pickups are no longer considered exclusively for work purposes. The German group intends to benefit from the notion that pickups can also be used for private use.
The German manufacturer expects the pickup to be particularly popular in Europe, Latin America, South Africa and Australia, allowing for sustainable global growth.
Sources: Daimler AG Media Center