It is normal to see growth rates of 10% or even 20%, but few brands can say they have experienced a consistent development of more than 60%. After its official introduction to the Mexican market, Hyundai has implemented a rather aggressive, but quite successful marketing strategy that has attracted many drivers to the brand.  Let’s shine a light on Hyundai’s latest addition, the Elantra 2017.


First of all, compliments to Hyundai on its latest TV ads, especially for the Elantra. Ever since the all new version was released, the brand has done an excellent job in promoting its new image. We had the chance to test the 2015 version and there are some definite changes, both inside and out. For starters, the car looks undoubtedly younger and fresher. The 2015 version had a bit of a disconnected style, but the new generation is much more homogeneous and attractive. The lines are cleaner and well-defined, matching the design of the grille and the headlights. Especially on the back, you can see how even though it remains fairly similar to the previous generation, the new Elantra gets rid of the subtlety of its previous design. Overall, the Elantra radiates a quiet sports car vibe, even though it is not. Even its rims are stronger-looking than the previous ones.


The inside is quite a pleasant surprise as well. On the one hand, Hyundai opted for a simpler arrangement on the dashboard that looks inviting and connected with the rest of the car, without any unnecessary flashiness. On the other hand, the seats are quite comfortable for all passengers and fully adjustable, at least for the driver. The roof feels somewhat low, but that is quickly solved by a small sunroof, which leaves us with two for two on improvements, so far.


On to the driving per se, there are some positive and not-that-positive aspects that need to be considered. For the good news, the Elantra handles really good on the road and its suspension is quite firm, without being stiff. Its fuel economy is excellent, especially for a car that size, and there is almost no noise filtering into the cabin. In addition, the whole thing is high enough to avoid scrapping the bottom on most speed bumps and potholes, so full marks on that!


Sadly, the bad news is that the Elantra still falls a bit short in terms of acceleration and gear shifting. Under the hood, the Elantra has a 6-speed front wheel drive transmission and a 2.0-liter engine, capable of delivering 147Hp at 6,200 rpms and 179Nm at 4,500 rpm, only 2Hp more than the 1.8-liter from the 2015 edition. It takes a second for the Hyundai to notice your foot on the accelerator and there are no paddle shifters, which means you have to be at the mercy of the automatic transmission. Driving in the city, you would not generally notice these inconveniences, but once you start cruising on the highway, you start wishing for better and more intuitive shifts.


Technology-wise, the Elantra is very complete. The infotainment system is centralized in a single 7in touchscreen and it can be managed with just a few buttons, making it truly user-friendly. Additionally, the cluster includes a small 4.2in LCD screen with relevant data regarding fuel economy and the general trip information. However, the Elantra’s biggest advantage is in terms of safety options. Apart from the usual ESC and cruise control features, the car includes a rear-view camera and a really nice blind spot detection system featured in Hyundai’s TV spot.


The Hyundai Elantra has certainly seen some major improvements with this new generation. Furthermore, its MX$264,900 price for the automatic version is really competitive. There are certainly some hiccups to fix, but no one can deny it is a truly attractive car and a perfect option within the compact segment. Keep it coming, Hyundai!


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